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Swing into Spring

Art Direction & Graphic Design

Brand Campaign | Direct Mail | Retail Storefront | Digital Experience

 
 
 
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This compelling and emotional campaign excites moms about the warm weather making it’s way to the Great North. The messaging drives customers to both retail stores and the website to gear up for the shift in weather. Thoughtfully selected photography, graphics and product invoke an emotional experience that reflects and inspires the consumer’s lifestyle.

 

*All creative for Canada has French or bilingual versions to comply with Québec’s Charter of the French Language.

 

Campaign Lockups

(English + French)

 
 
 
 

Direct Mail Catazine

(English)

Bilingual Catazine

(English + French)

 

Retail Windows

(English + French)

 

Ecommerce Website

(English + French)

 

Campaign Launch

 

Campaign Refresh

 
 

Mobile

(English + French)

 

Campaign Launch

 

Campaign Refresh

 
 

Email

(English + French)

 

Social Media

(Bilingual)